6 Video Marketing Trends and Its Impactful Role in 2022

Video content has evolved massively over the years. It has taken various forms, such as live videos, stories, vlogs, and more. Video is one of the top forms of online content; it has secured a special place in digital marketing strategies. Now is the time to integrate video marketing strategies into your marketing. According to Wyzowl’s video marketing survey, 93% of businesses say that videos are crucial for their marketing strategy. As a digital marketing agency in Delhi NCR, we curate and optimize videos in the marketing strategies of our clients. As a result, we can say videos create a magical impact on the audiences.

Videos have become crucial for every business. 91% say the pandemic has made videos more critical for the brands (Source: HubSpot). Not just brands but 84% of consumers say that videos influence their buying decisions. After watching the video, they get convinced to buy a product or service (Source: InVideo). And the impact of videos does not end here; according to Cisco, 84% of the online traffic will be from videos in 2022. However, what works best for your business, is the crucial point. You should be aware of the latest video marketing trends for 2022.

Here, we will list the video marketing trends for 2022 so that you can benefit from them. Video is the best bet if you want your customers to associate with your brand and communicate effectively. You can use social media stories to convey your brand message. However, creating fresh videos is not everyone’s cup of tea. You can get the help of digital marketing experts to serve quality video content for your audiences.

Let’s now find out the latest video marketing trends for 2022. And also, you can reach out to us for expert professional advice on how to create appealing and attention-grabbing videos for your brand.

Video Marketing Trends You Should Know in 2022

These video production marketing trends can fetch you outstanding results if implemented in your marketing strategies. They will help you connect with your audiences keep them engaged and entertained.

1. Videos that are Search-Optimized

Optimized videos can help you rank higher on search results. Users get to click on your videos, and you get your desired results. However, optimizing your videos for search engine results is imperative. Your videos should be relevant to your consumers. They should be creative, attractive, informational about your brand. And an expert professional can help you boost your ranking with goal-oriented videos that are well-optimized.

2. Live videos / Live streams

During the pandemic, live videos became a source of connecting with the audiences for brands. Live videos have emerged as one of the most used platforms by businesses, virtual concerts, etc. The consumer demand for live streams has increased in many folds. They love to interact on live streams and prefer them over recorded videos. Therefore, embracing live videos in your marketing strategy can benefit you in many ways.

3. Vlogs / Video Blogs

Nothing can connect you personally with your audiences more than a brand story. You can use vlogs to tell your brand story to your customers effectively. Help your audiences know you and keep them engaged through your video blogs. If you want your audiences to trust you and keep coming to you, it's high time to start using vlogs. 

4. Silent Videos

People watch videos mostly on silent mode. It is because people watch videos on smartphones whenever they find the time. People on the go prefer watching silent videos without distracting people surrounding them. According to Digiday, 85% of Facebook videos people watch without sound. 

 

5. User-Generated Content Videos

User-generated content videos create more trust among your audiences. Therefore, you can use your happy or satisfied customers as your brand ambassadors. You can reshare the videos created by your loyal customers. It builds trust towards your brand when your prospective customers come across these videos. 

6. Social Media Stories Videos

You can connect with your audiences personally with social media stories. Different social media platforms offer many features. Using these features, you can post interactive stories. Your audiences can have a look at your brand’s daily activities captured into an engaging story. Hence it improves your brand engagement with social media marketing. 

Conclusion

You can use these video marketing trends best by integrating them into your digital marketing strategy. We at Reinvent Digital create solid, comprehensive marketing strategies integrating videos for businesses. Our team of experts curates unique, fresh, relevant, and engaging content. We create animated, e-commerce, social media, and corporate videos. 

We believe in customization and creating compelling videos to communicate your vision and ideas with audiences. Our team helps you create videos that generate results and keep your customers engaged and entertained. Once you partner with us, you will never fall short of content ideas and fresh content. We will help you gain a competitive advantage not just in 2022 but beyond.