Content Marketing Is Easy: Step By Step Guide For Pushing Your Best Content Forward

Content marketing may seem like a really complex practice followed by marketers to engage with their audience, but for people who know what they are doing, content marketing is as easy as counting 1, 2, 3. The leading content marketing agency in India, on the other hand, explains content marketing a little differently. Content marketing is much bigger than just writing twice a week and publishing it on your blog.

It requires optimisation of the content, promotion of the content, and continuously updating the content so you can track how well it is doing. To help you understand the full scope of content marketing as a whole, here is a breakdown of the entire process so you can push your best content out to the public every single time. 

Content Marketing Process:

• Generating Idea and Titles

Content marketing is all about writing for the audience. You can be an expert at content marketing and formulate the best strategies, but it can be all for nought if you can’t come up with the right titles for your content. And since you need to that on a regular basis, coming up with the right idea for your content is more important than you think. It is the first thing you will encounter right out of the gate. You have to make sure that they are relevant, catchy, and easy to understand. There are tonnes of tools that can help you generate your title, especially when you have the right idea and the relevant words.

• Writing

Once you have the right title and your research on the topic is done, you need to start writing your content. However, you need to make sure that whatever you write not only addresses the issue but also that it does so in a language that is simple. You need proper sentence structure and make sure that your content is free of grammatical errors. Again, there are plenty of tools that can help you to make sure that your content is readable.

• Making Use of Images To Substantiate Content

Images substantiate your content. Readers are more likely to get attracted to images than they are to plain simple context. Why? Because images, whether they are simple pictures of things mentioned in the blog or an infographic that sums up the content portrays the idea of the entire blog without having to read it through, which is great if you think from the reader’s point of view. You can either design the picture on your own or use stock photos that support your content. 

• Optimising Content

Since you want users to find your content through a simple search, you need to make sure that your content is optimised for the search engine. You will have to find keywords or key phrases that are most searched on the search engine and make sure that you incorporate these keywords into your content. A number of content marketing service providers also provide the service of optimising your content. Also, if your blog is solving an issue, then making sure that you frame key subheaders as questions that are mostly searched on the search engine also increases your chances of getting featured.

• Promoting on Social Platforms

Promoting content is a great way of making sure that people who follow you are updated about what new you have published. It is a great way to kickstart the very first batch of visitors to your blog post. To rank on Google, you need to have at least a few visitors and a certain number of backlinks, both of which can be solved through social promotion. On top of this, there are also email marketing channels and posting on forums can be a great way to promote your content.

• Tracking and Analysing Content Performance

Marketing your content is not only about publishing it and promoting it on all social platforms. With some tools, you can actually measure and monitor the traffic that your blog is generating, while also understanding clearly how much of your traffic has come from your social media promotions and how much of your traffic has come from organic searches. This valuable insight can help you improve on your optimisation and writing skills for your future posts.

Content marketing is just as easy as it is complex. It depends on your skills and your understanding of the topic, while also on how well your content is positioned on the search engine. You can make it easy or complex with the right efforts made in the right direction.